Hackers don't

They log-in!

We all learn to drive!
We learn the rules of the road, how to use our turn signals, when to run a yellow light ;-)

Yet most of us do not have the equivalent knowledge of logging into a website.

It's not until we learn how to authenticate with an application, that we will be able to protect ourselves and others!

3 in 5
organizations had authentication-related breaches in the last 12 months

That same amount were breached due to credential misuse or authentication weaknesses*

We are our own worst enemy!

In this digital world, we are worried about the wrong enemies!
We are worried about bad actors or hackers... but they are not the problem

We only remember about 5% of the information we receive in a day. The memories that stick with you are ones that are wrapped around an experience!

When you let It's a pixel. tell a story, the experience of that story increases retention of the information
Just imagine having the largest attack vector,
be transformed FROM your own worst enemy, into your MOST IMPORTANT ALLY!

A CISO in your phone!

A CISO, or Chief Information Security Officer, is a high-ranking executive in charge of an organization's information, cyber, and technology security.

It's a pixel. is here to mimic a CISO teaching everyone in your organization all they know — all at once!

Our goal is to ensure everyone understands their role in securing your organization, using straightforward language and memorable concepts.

People, Processes, & Technology

Why is this all I hear about?

This was the name of the RSA conference in 2023. As guessed, they spent the whole time talking about how People, Processes and Technology are the foundation of cybersecurity.
Each one of these categories have several sub-categories... It's a lot to take in.
Hospitals like most organizations have cybersecurity policies and procedures in place. But, they are not always followed.

Imagine a doctor that just saved a person's life. But while in surgery, a hacker used her password to gain access to all the hospitals private patients records and then published them online... Ask yourself, what would the public think of this doctor??

Should this hero be ridiculed? Or is it the hospital's fault for not having a better cybersecurity culture? And not providing the training that people can understand?

It's a pixel. is providing a simple way to understand the ever evolving concepts of People, Processes and Technology within cybersecurity and how they relate to each other. These concepts are designed to be easy to remember so organiztion's staff members can focus on what they do best.

How do I increase employee "buy‑in"

of our new cyber measures?

Employee will hate you and not use proper security practices if they do not understand them. They need to be treated like alises/equal-members. The need to feel safe about offering feedback, as an example, a field worker with fire retardent gloves needs to be able to say "no" to biometric scanning, as they would be in breach of safty protocols.
Employees just need to understand the rationale behind the new measures. They need to understand why the organization needs to introduce new cyber measures. Make them a part of the equation!

It's a pixel. is providing a simple way to show organizations how security practices work, so they can tell you if they are viable in their day-to-day activities.

How do I increase C‑Suite "buy‑in"

of proper cybersecurity measures?

They must understand these measures inside and out, or they risk their seat at the table!

The SEC has just released (Sept 2023) updated mandates that organizations must abide by. If C-Suite members do not understand these measures or the basics of cybersecurity, they will be replaced by someone that is compitant in securing the integrity of the organization and retaining value for shareholders.

How do I get employees to be more engaged

in cybersecurity best practices?

We will help you show them how important they are to the success of securing your organization. By understanding why you do things instead of telling them what to do, we engage with people and show them that they are the key to successfully securing opporations.

This is a team effort! We will also teach you how to reward your employees for their efforts by making it contagious!! Simple acts like offering gift cards, prizes, recognition, etc. are going to be key to showcasing your commitment to them!

The death of the password was supposed to start happening 20yrs ago...

"There is no doubt that over time, people are going to rely less and less on passwords. People use the same password on different systems, they write them down and they just don't meet the challenge for anything you really want to secure." –Bill Gates, speaking at the RSA Security conference, Feb 25, 2004

NIST OR ISO? What are these?

NIST is the National Institute of Standards and Technology. They are a non-regulatory agency of the United States Department of Commerce. They are responsible for developing technology, metrics, and standards to drive innovation and economic competitiveness at U.S.-based organizations in the science and technology industry.
ISO is the International Organization for Standardization. They are an independent, non-governmental international organization with a membership of 165 national standards bodies. Through its members, it brings together experts to share knowledge and develop voluntary, consensus-based, market-relevant International Standards that support innovation and provide solutions to global challenges.

Let's use real words...

  • ISO 27001/2:
    ISO 27001 is like having a secret diary with a lock on it. ISO 27002 is the guide that tells you how to make sure your diary is super secure. It helps people and companies keep their digital secrets safe, like passwords and important information.
  • NIST SP 800-53:
    Imagine building a super-duper, high-tech fort to protect your toys. NIST SP 800-53 is like a list of rules to make sure your fort is super strong and keeps everything safe. It's like having a plan to guard your treasure.
  • NIST SP 800-171:
    This one is like making sure your treehouse has a strong door and a secret password. NIST SP 800-171 gives you rules for protecting important stuff when you're playing with your friends.
  • NIST CSF (Cybersecurity Framework):
    Think of NIST CSF as a superhero costume checklist. It helps you become a cybersecurity superhero by giving you guidelines to follow to keep the internet safe from bad guys. It's like making sure you have the right gear to fight cyber-villains.
  • CIS Critical Security:
    CIS Critical Security is like having a checklist to make sure your castle is super protected. It helps you double-check everything in your castle to keep it safe from dragons (or hackers) by following a list of important steps.

Security Culture

Wheather you are a small company, an enterprise organization or a government, we are all in this together!

It'a a pixel, offers a starting point for your team to begin the journey of creating a security culture.

This is done by educating your employees on the importance of cybersecurity and how to protect themselves and your organization.

The maturity of your organization is reflected in the integrity of your employees!

Train them to protect themselves and your organizations culture will reap the rewards!

Need more incentive?

Ask your employees what happens when their photos are leaked?

  1. Emotional Distress
    The violation of privacy and the exposure of personal and intimate images can lead to extreme emotional distress. Victims often experience feelings of shame, embarrassment, and humiliation.
  2. Mental Health Impact
    The emotional toll of having personal photos leaked can contribute to mental health issues such as anxiety, depression, and even suicidal thoughts.
  3. Social and Professional Repercussions
    Leaked photos can damage a person's reputation both personally and professionally. It might lead to strained relationships, social isolation, and even job loss.
  4. Cyberbullying and Harassment
    Once personal photos are leaked, they can be used for cyberbullying and harassment. Victims might receive threats, derogatory comments, and malicious messages, exacerbating their emotional distress.
  5. Permanent Online Presence
    Once photos are leaked online, they can be copied and shared across various platforms. This creates a lasting digital presence that can resurface years later, perpetuating the distress.
  6. Legal Implications
    The unauthorized distribution of personal photos can also lead to legal consequences for both the hacker and anyone who shares the images. Laws surrounding cybercrime and invasion of privacy vary by jurisdiction.
  7. Loss of Control
    Having personal images exposed without consent strips individuals of their control over their own bodies and privacy, which can be deeply traumatic.
  8. Damage to Relationships
    Personal photo leaks can strain relationships with family, friends, and partners due to misunderstandings, loss of trust, and social stigma.
  9. Financial Consequences
    In some cases, victims might need to spend money on legal assistance, counseling, or even identity theft protection services.

The knowledge learned from It's a pixel. will help your employees protect themselves at home — as well as at work!

What will they see?

Employees will see a dashboard of their progress. This will have an integrity score with a goal to achieve a result better than the average user.

it is a pixel

Quick joke...

Our pricing plans

We offer a free version for 24 hours with very limited features and a Pro version with every feature enabled. Please note that you will be asked to signin with Facebook to use both, this is a security measure as we do not want your current password stored in our database. Signing in with Facebook allows us to generate a random password for you and store that instead.


*lifetime access

This lets you explore the app and see if it's something you are interested in. If so, we are currently offering a lifetime membership so you can skip the monthly payments! *This is for early adopters only

Try Now
Business plan


The Pro version gives you access to a business owner dashboard where you can view all of your employees progress and their integrity score! The on-boarding process is automated, so you don't need to do much more then copy and paste a list of your employees' email addresses.*billed annually **proof of business is required

Learn More!
School Plan

for pricing

Teachers will have the ability to monitor their students progress – much like the business plan, but with a discount!

Please Contact

Hey, Charles!
Problem solved!

One of the reasons why we live in an internet with passwords and usernames is because we actually don't have a good way of identifying the people on the internet. It would be great if everyone had a public key and there was an easy way to distribute these things ... As a consequence , the second consolation prize that we've had to deal with on the internet has been this terrible dystopia, where one has a username and a password,

  • usually easy to guess,
  • usually, easy to hack
  • usually re-used amongst many different websites

and certainly causes a lot of problems.

- Charles Hoskinson
Founder of IOHK

What are keeping business leaders up at night?

For the second year in a row, the answer is security!
To put this in perspecitive, 10 years ago, it didn't even make the list.

Common terms

Ever feel like you don't know what some of your tech friends and co-workers are talking about?

Learn a bunch of common terms and communicate with confidence!


The three main reasons why you think you are secure:

  • Hindsight bias
  • Optimism bias
  • Dunning-Kruger Effect
  • *ref

Industries affected by major cyber attacks

  • Critical Infrastructure
  • Federal Governments
  • Manufacturing
  • Technology
  • Financial Services
  • Healthcare
  • Legal & Professional
  • Energy & Utilities
  • Oil facilities
  • Educational institutions
  • Telecom companies
  • Retail

Too big to fail?

This is what happens when security training is not retained. Here is a list of just a few companies that have been hacked:

Company|Date|Market Cap

  1. Apple Inc. - March 2017 - $2,400 billion
  2. Cognizant - April 2020 - $48.6 billion
  3. Quanta Computer - April 2021 - $53.4 billion
  4. Toshiba - May 2021 - $18.2 billion
  5. Garmin Ltd. - July 2020 - $21.5 billion
  6. Norsk Hydro - March 2019 - $9.9 billion
  7. SolarWinds - December 2020 - $6.2 billion
  8. Colonial Pipeline - May 2021 - $10.9 billion
  9. Universal Health Services - September 2020 - $11.3 billion
  10. Molson Coors - March 2021 - $11.2 billion
  11. Advantech - November 2020 - $1.7 billion
  12. Axon - July 2021 - $13.1 billion
  13. Barnes & Noble - October 2020 - N/A (privately held)
  14. Blackbaud - May 2020 - $4.4 billion
  15. CNA Financial - March 2021 - $13.7 billion
  16. Electronic Arts - June 2021 - $39.9 billion
  17. Equinix - July 2021 - $73.5 billion
  18. EXFO Inc. - June 2021 - $0.3 billion
  19. FabFitFun - May 2021 - N/A (privately held)
  20. Foxconn - November 2020 - $46.2 billion
  21. Geisinger Health System - December 2020 - N/A (privately held)
  22. Hammersmith Medicines Research - April 2021 - N/A (privately held)
  23. Healthcare Pays - March 2021 - N/A (privately held)
  24. Heritage Company - October 2020 - N/A (privately held)
  25. Honda - June 2020 - $49.4 billion
  26. Howard University - September 2021 - N/A (privately held)
  27. Irish health service - May 2021 - N/A (government-run)
  28. ITV - September 2019 - $6.9 billion
  29. JBS USA Holdings - May 2021 - N/A (privately held)
  30. Kia Motors America - February 2021 - N/A (privately held)
  31. Konica Minolta - November 2020 - $2.6 billion
  32. Lasalle County - February 2021 - N/A (government-run)
  33. Mercy Iowa City - May 2021 - N/A (privately held)